At AMH, I designed integrated marketing campaigns across both digital and print platforms, creating visually cohesive assets that supported brand awareness, customer engagement, and large-scale marketing initiatives.
My role involved developing creative solutions for a wide range of media including digital advertisements, social campaigns, motion graphics, presentations, flyers, signage, and branded marketing collateral. Each project required balancing strong visual storytelling with clear communication and brand consistency across multiple touch-points.
Working within a fast-paced collaborative environment, I partnered with cross-functional teams including marketing stakeholders, leadership, and external vendors to execute campaigns from concept through final production. This included preparing production-ready files, adapting creative across varying formats and dimensions, and ensuring all deliverables aligned with brand standards and campaign objectives.
I also contributed to maintaining and evolving AMH’s visual identity system through consistent typography, layout structure, logo placement, and color usage across both regional and national marketing initiatives.
At AMH, a lot of our marketing is driven from our listings in platforms such as Zillow and Redfin. However, our website generates about 30% of leases signed per quarter.
I designed this concession card in 2024, and it has increased the amount of leases to approximately +15% for interests on among prospective residents.
Old
New
AMH is 100% agent free, from signing a lease and touring a home, and we use this Let Yourself In® sign a lot in the field. This sign indicates that a home is available for rent, or open for a tour.
I designed the new AMH For rent sign for the Field Operations team, and it is currently being piloted at Mojave Hills, in Las Vegas Nevada. The difference is not only in the material, but also the cost, and ease of installation for our field workers.
I solved the issues with the old sign, as it has 2 pieces which were often misplaced, and the A-frame which is fairly bulky to handle upon installation. The Field Operations team benefited so much from this sign that it will become the new standard sign across the different markets starting in 2026.
The Development Operations team reached out for creative support to design a new map for the local fire department of Arizona. The map was designed to help the Arizona Fire Department, locate any, or all of the fire hydrants in the community.
My main objective when designing this map was to ensure that the legend is easy to read, especially in case of emergency. The physical sign will be backlit, and each fire hydrant is a light, so in case a fire truck passes by in a hurry, it's noticeable.
This sign is also 60 × 61 inches and will be displayed in both entry/exits of the community.
Development Ops reached out for creative support to design a trailer wrap for the Salt Lake City (SLC) market. This trailer will be moved around all throughout our communities, and parked in high-traffic areas where our new communities are being built.
This project took approximately 2.5 months to complete from design to production. This project strengthened my experience collaborating with vinyl wrap vendors, preparing technical specifications, and managing production execution.
I collaborated with my Creative Director to design a graphic for the IT department's meeting room entryway.
My overall takeaway while working on this project was learning how to play with depth and perception, material selection, and the value of communication with VP stakeholders to push for creative in our working space.
I did not just design the first, first-place winning T-shirt ever for AMH, since they joined the corporate challenge in 2024, but I was able to win by having corporate leadership to approve the word "Homies."
This win had a major impact on the culture of the business, where everyone did not just love the design of the shirt but for what it stood for. Therefore, I established the ‘Homies’ brand identity, and I'm proud that we won in 2025, as this project became a memorable part of AMH’s internal culture and employee engagement initiatives.
